Blurred or clear is your «ice-cream» when you sell?
You better know the 3 balls of «sales ice-cream», especially the ball that represents you
Imagine that what you sell to the client is ice-cream, ice-cream of 3 balls. The first ball is what YOU give to the client. The second ball is what your product or service gives to the client. The last ball is what your company gives to the client.
Now imagine that the ball product/service is a constant and all competitors sell the same without any difference. The only thing that changes is what YOU personally give to the client. Is it difficult to think? Yes, it is. But this is very important question. In a world where products and companies do not differ greatly from one another to customers, YOU are the ones who can make things different.read more
Relationship is going down and you feel the love is destructive. Who is to blame?
Sometimes even communication does not help us in dealing with our partner and family. In every article, course, and every mentor you can hear that communication is the foundation of happy relationships. And this is the truth itself, but before communication there is one essential factor that is responsible for you and your partner not to «melt together». Why does a relationship collapse? What is the main reason for this?